About Us

Who Are We?

Shilpa Sharma, the Founder at QuietRoads is a travel curator with over 30 years of experience across craft, design, food, and retail. What she offers isn’t a travel product, it’s curated access.
She creates highly tailored, access-led journeys across India for discerning travel trade partners seeking depth and authenticity. Her work is rooted in lived experience and long-standing relationships across the country—with artisans, chefs, designers, storytellers, and changemakers.
From private ateliers to culinary traditions passed down through generations, her itineraries offer cultural immersion few can replicate. With a trusted network built over decades, Shilpa works behind the scenes to open doors, build connections, and design experiences that reveal India beyond the obvious—crafted with care, credibility, and cultural intelligence.
We’ve always believed that the best journeys don’t just show you places—they shift your perspective.

Stories have been at the centre of the businesses I’ve been able to set up. The kind that lie tucked away behind closed doors and in quiet corners—the kind you can’t access unless someone lets you in.

QuietRoads was born out of that instinct—to move past the obvious, and to offer people a way of experiencing India that’s deeply personal, human, and textured. What we curate today is a reflection of that. Textile and craft trails with master artisans, culinary adventures led by home cooks, well known chefs and food historians, and community encounters that are unhurried, authentic, and full of nuance.

Why Choose QuietRoads

Tailored journeys for the travel trade. Access-led, story-rich, culturally immersive. We offer curated cultural access for trade professionals who seek depth, originality, and narrative integrity in their India itineraries.
India, Unseen. Curated. Personal. Told Differently.
In a world overflowing with content and choice, what stands out is depth—of understanding, of access, of experience. That’s where we come in.
With three decades spent at the intersection of craft, design, culture, and commerce—building Fabindia’s retail footprint, co-founding Jaypore, and a concept restaurant Mustard—we’ve we’ve built a rare lens and a powerful network that allows us to open doors most don’t even know exist.
You won’t find our itineraries on tourist maps. These are uncommon journeys crafted for the curious, for those who want to be moved, provoked, and transformed. Whether you represent a tour company, a cultural institution, or a bespoke travel outfit, let’s talk if you want access to the kind of India that’s intimate, textured, and real.

We don’t curate trips. We script revelations.

What we offer isn’t a travel product. It’s curated access.

Shilpa Sharma

Founder QuietRoads